Hey there!
Hey there!
You’ve landed on this page a little early
You’ve landed on this page a little early
Designing the perfect portfolio takes time.
Especially when you overthink like a designer 😬
Designing the perfect portfolio
takes time.
Especially when you overthink
like a designer 😬
Now that you’re here, here’s a glimpse at what you can expect once the pixels settle
Now that you’re here, here’s a glimpse at what you can expect once the pixels settle
Essays and thoughts
Essays and thoughts
on the edges of behavioral design, human–AI interaction, and product strategy; areas I’m deeply curious about.
on the edges of behavioral design, human–AI interaction, and product strategy; areas I’m deeply curious about.
Case Studies
Case Studies
showcasing the products I’ve worked on. Highlighting design decisions, outcomes, and the thinking behind them.
showcasing the products I’ve worked on. Highlighting design decisions, outcomes, and the thinking behind them.
Notes and reflections
Notes and reflections
from books and research papers I’m nerding out on.
from books and research papers I’m nerding out on.
Course highlights
Course highlights
from what I’m actively learning or self-studying, sometimes structured, sometimes a rabbit hole I didn’t plan on.
from what I’m actively learning or self-studying, sometimes structured, sometimes a rabbit hole I didn’t plan on.
Field notes
Field notes
from ongoing experiments that might become something... or might just live rent-free in my drafts for a while.
from ongoing experiments that might become something... or might just live rent-free in my drafts for a while.
Occasional life updates
Occasional life updates
because design isn’t just what I do, it’s how I live.
because design isn’t just what I do, it’s how I live.
About me
About me
I’m Shailaja, a product designer diving deeper into behavioural science and Human-AI Interaction, developing systems that achieve results and understand people better.
I’ve built zero-to-one products across industries from IoT and fintech to CRM and telecom. Currently, I'm the founding designer at Superfone, helping shape the future of telephony for small businesses in India.
I’m Shailaja, a product designer diving deeper into behavioural science and Human-AI Interaction, developing systems that achieve results and understand people better.
I’ve built zero-to-one products across industries from IoT and fintech to CRM and telecom. Currently, I'm the founding designer at Superfone, helping shape the future of telephony for small businesses in India.