Work with me.
Work with me.
I help ambitious companies define, design and build digital products that solve real business problems.
I help ambitious companies define, design and build digital products that solve real business problems.
Whether you are launching something new, improving an existing product or exploring how AI can create value for your business, I bring together product strategy, UX and engineering thinking to move ideas into reality.
Whether you are launching something new, improving an existing product or exploring how AI can create value for your business, I bring together product strategy, UX and engineering thinking to move ideas into reality.
Adoption for non-tech users
◇ Trust & growth design
◇ PLG
◇ Product strategy
◇ AI-native product design
◇ UX & interaction design
◇ Design leadership
◇ Cross-functional collaboration
◇ Product audits & workshops
◇ Design systems
◇ Consumer-grade B2B
◇ Enterprise
Adoption for non-tech users
◇ Trust & growth design
◇ PLG
◇ Product strategy
◇ AI-native product design
◇ UX & interaction design
◇ Design leadership
◇ Cross-functional collaboration
◇ Product audits & workshops
◇ Design systems
◇ Consumer-grade B2B
◇ Enterprise
Across 9+ years in UCaaS, B2B SaaS, high-stakes software, and startups, I bring senior product thinking to turn complex ideas into
Across 9+ years in UCaaS, B2B SaaS, high-stakes software, and startups, I bring senior product thinking to turn complex ideas into
In the last five years, at Superfone, I’ve helped define product-market-fit opportunities, build design operations from the ground up, ship AI-powered product features, and raise the quality of design across teams. I partner closely with engineering, QA, and growth to ensure the work is not only well designed, but feasible to build, robustly tested, and shaped for real adoption.
In the last five years, at Superfone, I’ve helped define product-market-fit opportunities, build design operations from the ground up, ship AI-powered product features, and raise the quality of design across teams. I partner closely with engineering, QA, and growth to ensure the work is not only well designed, but feasible to build, robustly tested, and shaped for real adoption.
Ways we can work together
Ways we can work together
From an unclear opportunity to a product people can understand, test, fund, and build.
From an unclear opportunity to a product people can understand, test, fund, and build.
I work with founders and product teams at the moments when a product needs sharper thinking: before a direction is set, while an experience is taking shape, or when the team needs experienced design leadership to move forward.
I work with founders and product teams at the moments when a product needs sharper thinking: before a direction is set, while an experience is taking shape, or when the team needs experienced design leadership to move forward.
01
01
define
define
What is worth building?
What is worth building?
Turn an ambiguous problem, emerging technology, or early product idea into a direction your team can align behind and act on.
Turn an ambiguous problem, emerging technology, or early product idea into a direction your team can align behind and act on.
Product strategy
Product strategy
Opportunity definition
Opportunity definition
AI opportunity exploration
AI opportunity exploration
Product audits
Product audits
Workshops
Workshops
Roadmaps & prioritisation
Roadmaps & prioritisation
02
02
design
design
What should it become?
What should it become?
Make the direction real through clear product experiences, prototypes, and design systems that are practical for teams to build and evolve.
Make the direction real through clear product experiences, prototypes, and design systems that are practical for teams to build and evolve.
UX & product design
UX & product design
Interactive prototyping
Interactive prototyping
AI-native experiences
AI-native experiences
User journeys
User journeys
High-fidelity design
High-fidelity design
Design systems
Design systems
03
03
lead
lead
How do we make it happen?
How do we make it happen?
Bring senior product and design thinking into the team when decisions are high-stakes, ownership is unclear, or momentum has slowed.
Bring senior product and design thinking into the team when decisions are high-stakes, ownership is unclear, or momentum has slowed.
Design leadership
Design leadership
Design critique
Design critique
Team direction
Team direction
Product–design alignment
Product–design alignment
Stakeholder communication
Stakeholder communication
Cross-functional leadership
Cross-functional leadership
How I think
How I think
Business goal
Business goal
×
×
User need
User need
×
×
Design
Design
Strategy before screens
Strategy before screens
Start with the decision the business actually needs to make.
Start with the decision the business actually needs to make.
Hypothesis → test → iterate → implement.
Hypothesis → test → iterate → implement.
Make ideas tangible early enough to learn before over-investing.
Make ideas tangible early enough to learn before over-investing.
Rationale over decoration.
Rationale over decoration.
Design decisions should connect user behaviour, technical reality and commercial value.
Design decisions should connect user behaviour, technical reality and commercial value.
How can you hire me?
How can you hire me?
Roles and engagement models where I can have the most impact
Roles and engagement models where I can have the most impact
Founding / Lead Product Designer
Full ownership of design, strong product judgment, and close collaboration with founders and users.
Staff Product Designer
Good fit for teams that need stronger design ops, clearer product decisions, and better cross-functional alignment.
Fractional Product Designer / Consultant
As an embedded design partner for a focused project, a few days a week, or a defined period of change.
For AI and operational products, I can also work in a forward-deployed model: close to users, real workflows, and delivery teams solving messy context into a product direction people can actually adopt.
For AI and operational products, I can also work in a forward-deployed model: close to users, real workflows, and delivery teams solving messy context into a product direction people can actually adopt.
Founding / Lead Product Designer
Full ownership of design, strong product judgment, and close collaboration with founders and users.
Fractional Product Designer / Consultant
As an embedded design partner for a focused project, a few days a week, or a defined period of change.
Senior / Staff Product Designer
Good fit for teams that need stronger design ops, clearer product decisions, and better cross-functional alignment.
Founding / Lead Product Designer
Full ownership of design, strong product judgment, and close collaboration with founders and users.
Fractional Product Designer / Consultant
As an embedded design partner for a focused project, a few days a week, or a defined period of change.
Senior / Staff Product Designer
Good fit for teams that need stronger design ops, clearer product decisions, and better cross-functional alignment.
Beyond work
Beyond work
I look for useful parallels beyond product design from my deep interests in
I look for useful parallels beyond product design from my deep interests in
◇ Natural variation and taxonomy — from clouds and fungi to mangoes, rice, herbs, and the many forms familiar things can take.
◇ Natural variation and taxonomy — from clouds and fungi to mangoes, rice, herbs, and the many forms familiar things can take.
◇ Culture, language, stories, & symbols — looking at how people make meaning and act within shared social systems.
◇ Culture, language, stories, & symbols — looking at how people make meaning and act within shared social systems.
◇ Maps, cities, and spatial environments — looking at how structure shapes movement, habits, access, and economic behaviour.
◇ Maps, cities, and spatial environments — looking at how structure shapes movement, habits, access, and economic behaviour.
◇ Decision science — how people choose, form habits, respond to uncertainty, and build trust.
◇ Decision science — how people choose, form habits, respond to uncertainty, and build trust.
◇ Food and nutrition science — sensory perception, rituals, health, motivation, and everyday behaviour.
◇ Food and nutrition science — sensory perception, rituals, health, motivation, and everyday behaviour.
◇ Futures thinking — emerging patterns, second-order effects, and how changing technology and culture reshape behaviour.
◇ Futures thinking — emerging patterns, second-order effects, and how changing technology and culture reshape behaviour.
Let's talk!
Let's talk!
Got an interesting problem, a role, or a strong opinion about mangoes?
Got an interesting problem, a role, or a strong opinion about mangoes?